It has been demonstrated that thought leaders tend to be the most successful individuals or firms in their respective fields. There is a general consensus that being a thought leader whether yourself or has a corporation or whether you are looking to grow your business, or seek new members or financial supporters for your not-for-profit, if you are viewed as a thought leader it can make a very significant and positive difference in achieving your goal and objectives.
When perceived as a thought leader people see you as a “trusted Individual” or “firm” whoes prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in recognition as the go-to individual or organization for expertise.
Offering relevant to your selected market helps produce solutions to some of the toughest problems your audiences are facing. As well, you will gain insights into your customers’ greatest concerns through a positive and proven process.
To become recognized as a ‘Thought Leader’ you need to be helpful, but you also need to exercise patience, since Trust can only be built over time. As you engage and develop deeper ties with your audience you need to be ready to capitalize on the dramatically enhanced brand equity attained by being a thought leader.
However, to reach that level of recognition and reap the benefits as its results, you must be willing to invest four five hours each week and some of that time during prime business time.
If you don’t have either the time or the caliber of employee able to spend ¾ of a day each week on your thought leadership program, you may want to consider, hiring a Thought Leadership Virtual Assistant. (TLVA).
The benefit of a TLVA is the fact that you are likely hiring a small team of professional people to manage your project and produce all of its needed elements, i.e. Presentations, texts, articles, video interviews, webinars, radio programming, social media, and interactivity with your audience and so on. A project manager who has at its disposal various experts to call on.
The Idea Connector Network (ICN) does have the experience and the team of experts to provide you the desired support. Over the years ICN has developed best practices and designed processes. Before accepting a mandate we will first have a 15 – 20 minute telephone conversation with to introduce each other and learn a little more about each other. Assuming an interest to move forward we will send you a short questionnaire so you may tell us about your corporate goals, objectives, product/service, audience, etc.
Once your responses received, we will outline a plan that identify internal and external challenges, potential editorial calendar and needed resources, time line, costs. We will provide enough details for an in-depth conversation with you. If agreed to move forward ICN will send you a proposal for signature. Once signed and first payment received a detailed plan and program will be designed and submitted for approval before implementation.
To implement a thought leadership program, depending on the activities and their rate of deployment the budget needed on a monthly basis will run between $950 and $1995, typically it should run in the $1,500 over 12-months.
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