Marketing planning

  • Engaging with B2B customers: why is it so difficult?

    Engaging with B2B customers: why is it so difficult?

    Author Guy Dancause “Engaging with B2B customers: why is it so difficult?”  Why is it that, in our business life, our approach to engaging customers is, for most of us, different than the path we follow to engage with people in our social life? In our personal life, we meet a person in a social…

  • Creating your Marketing Plan

    Creating your Marketing Plan

    Michael Milanese – CEO, Director of Sales with Aboriginal Link shares some simple truths about marketing yourself or your company and brings up some key factors when developing a marketing plan that will work best for any unique business.