Author: ICN

Marketing Using Social Media

The INS and OUTS of Using Social Media to Generate Revenue  Lisa McKenzie,  founder of McKenzie Moxie Media and Chief Bliss Instigator.talks with host Business Entrepreneur and Advisor Jacques Pilon and with ICN’s Entrepreneurial Interns Shaylene Johnson, Jennifer Harper and Esther Stewart about the INS and OUTS of using social media to launch  product or service and generate both awareness and revenues for their companies. Lisa is a social branding and marketing strategist . She owns McKenzie Moxie Media a boutique consulting company and is the Chief Bliss Instigator at Blissonomics.  To roundup her busy schedule she is Teacher of Social Media at Concordia...

Read More

The Entrepreneur – Measuring Your Startup’s Progress

How to Measure your Business Progress?  The first of The Entrepreneur Series on the Art of the Start In this segment we are discussing of ways and means, in addition to traditional financial statements , to measure the progress of a startup. This production, The Entrepreneur, is the first of a series of six online discussions on the “Art of the Start” This series is produced with Entrepreneur Jacques Pilon (career 25 years as an entrepreneur, President of Corporations and Entrepreneur in Residence at the Launch Lab Innovation Centre in Kingston, ON. The Series is also produced thanks to...

Read More

The Money Side of a Custom Sewing Business

Generating sufficient revenues to earn a living wage from a home custom sewing business With the help of Ingrid Tiffe, a member of the Mohawks of the Bay of Quinty, ON,  and an Eco-Fashion Designer, running her own company IsaTe’s Designs out of Seattle, WA;   and with Metis-Entrepreneur Jacques Pilon , we are exploring in this 3rd video segment on launching a Custom Sewing Business, strategies that need to be in place to generate sufficient revenues to earn a living wage from a home custom sewing business. Esther Stewart, is an Entrepreneurial Intern in the ICN Blueprint for...

Read More