Persona Scenario: Sales & Marketing

thumbnail of Marketing – Persona R

Meet John, a 38 year old account executive, employed by a leading Canadian Financial Institution. His mandate is to develop new business, introducing financial services to SMEs…

To view the scenario or to download or print click on the object



It’s important to remember that each interaction nurture relationship building trust between your brand and your selected audience(s) over time.

About Idea Connector Network (ICN)

At ICN we produce video interviews, panel discussions, radio programming, articles, e-magazines, e-books, e-newsletter.  Every day thousands of thought leaders  are actively sharing their insights , their ideas and  knowledge with  clients, prospective customers, peers, suppliers, regulators and industry peers .  Whether  looking to launch a new product,  gain a competitive edge, or  generate awareness, you need to lead from the front. With its custom made thought leadership program ICN can help you reach your objective and build trust over time.

For more information or a FREE consultation

Send e-mail to
or phone Guy Dancause, CCO, ICN Tel. 613.686.1190 ext. 101

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