Marketing & Sales

  • Engaging with B2B customers: why is it so difficult?

    Engaging with B2B customers: why is it so difficult?

    Author Guy Dancause “Engaging with B2B customers: why is it so difficult?”  Why is it that, in our business life, our approach to engaging customers is, for most of us, different than the path we follow to engage with people in our social life? In our personal life, we meet a person in a social…

  • Generating Business Ideas: Where to Start?

    Generating Business Ideas: Where to Start?

    Justin talks about how business must answer market needs and provide viable solutions if they are to exist. To thrive business owners must have a view of their business over an horizon 5 to 10 years out. Justin Ferbey is the CEO of Carcross Tagish Development & Management Corporation .

  • Innovation is Not Optional

    Innovation is Not Optional

    For Ed innovation is not optional if an organization or a community is to survive in today’s world. As a leader you need to get people to collaborate and work together towards innovation Ed talks with Susan Tanner, Carleton Centre for Community Ed Bernacki, Author, consultant and Founder of the Idea Factory .

  • Starting a Business in Photography

    Starting a Business in Photography

    Alice is truly happy with her chosen profession photography.  She tells us of  her experience in starting a business. She shares a few secrets on managing risks related to business ownership.  She also shares lessons she has learned along the way and tells us what she would do differently, if she was to start her…

  • The Business of Art

    The Business of Art

    Anna has been highly successful as a chef, artist and educator. From cooking for the Prime Minister and the Queen to teaching as an art professor, she has pursued her lifelong passion for art. Along the way, Anna has gained valuable insights into making a living as an artist and entrepreneur and thriving as…

  • Opportunities in Creative Design

    Opportunities in Creative Design

    With Louie the alignment of his creativity and passion with his goals enabled him to create his business. Eighth Generation is a Native-owned and operated company based in Seattle, Washington. It was founded in 2008 when Louie Gong (Nooksack/Chinese/French/Scottish) — a Native artist, activist and educator widely known for merging traditional Coast Salish art…

  • Creating your Marketing Plan

    Creating your Marketing Plan

    Michael Milanese – CEO, Director of Sales with Aboriginal Link shares some simple truths about marketing yourself or your company and brings up some key factors when developing a marketing plan that will work best for any unique business.